The Importance of a Great Logo

Welcome to the first volume of EZ Media Bar's Success Strategies for the Service Industry! Over the next few weeks, we'll introduce you to a variety of ways to grow your business. We will discuss a variety topics such as:

• Long and short term approaches to gaining new customers and improving your business
• Online and offline marketing methods
• How Web We Weave can help you achieve the business growth you want

Our first topic is the importance of your logo. 

If you are a new startup, it's important that you start here and do it right.  Remember, as an EZ Media Bar client, your logo design and implementation is a part of our service to you. And we make sure your logo and brand is seen everywhere and gets you noticed.

Here's what we know about the logo; it's more than just a first impression. It completely defines your business and brand to your customers. A professional logo makes your customers feel like your business is professional, which helps build trust and a good reputation. A valuable logo helps you stand out from your competition which makes winning over potential customers so much easier.

When thinking about what you want from your logo, consider the adjectives you would use to describe the branding of your business; fun, elegant, sleek, luxe, corporate, playful, nostalgia, etc. Your logo should convey these. Other ideas to consider when designing your logo include:

1. Make your logo memorable. If potential customers forget your logo, they will forget your brand.
2. Ensure your logo can easily be described. No-one is able to remember something they can't describe.
3. Your logo should be effective no matter how big or small it is on print or the web. If it looks great on a billboard but is hard to read on a business card, then it’s useless.
4. Your logo should have no more then 3 colors and color should not define your logo. It should be recognizable even in black and white.

 After reflecting upon these logo guidelines, evaluate your current logo and ask yourself whether it satisfies the above criteria. If it does not, consider getting a new logo for your business that is practical, professional and represents your brand accurately.

Having a great new logo designed is easy at EZ Media Bar. Our talented designers will help create a logo for your business that is effective and that you can be proud of. If you know exactly what you want in a new logo, we can take your idea to create your ideal logo. If you're not quite sure of what you want, we’ll give you some great ideas that you can choose from, even mix and match. Either case, we’ll create a logo that looks amazing and gets you noticed.

Click here to get started with EZ Media Bar.

If you're not a part of our amazing Media Management program, but you're still in need of a great logo, Web We Weave can help you with this an many other great marketing needs. WebWeWeave.net

Our Video Whiteboard Says it All.

Have you watched it? This video whiteboard says it all.

It'll take you through all the types of very important media marketing tools you get with your Media Management Package from EZ Media Bar. Detailed, comprehensive, and cost effective. It's like we become your 'in-house' Media Management Department at a tiny fraction of the cost.  Watch it. You'll be amazed.



Would you like your very own Video Whiteboard? We can create this type of presentation for you also.

Our First Blog

You are reading our first blog and I do have to say that we're excited! 

We thought we'd take the time in our first blog to introduce ourself and give you a brief history of our company and abilities. Hi. My name's Ryan and I'm the founder and owner of both EZ Media Bar and Web We Weave. In order to understand EZ Media Bar, we need to take a brief look at Web We Weave.  Web We Weave has been in business for over 9 years and we've developed hundreds of sites across the country for every type of business imaginable; doctors and lawyers, auto repair, phone companies, hair salons, sports teams, bars, and the list goes on and on. Web We Weave started out as a small web development company and has transitioned this year to strictly providing products and services for the Web; domain name management, hosting, SEO, Web and Shopping Cart Builder, and so much more. It's our hope that Web We Weave becomes a premier domain name and service provider.

The creative, development and marketing side is now EZ Media Bar. Except EZ Media Bar is focusing in on a special sector of the service industry; bars, nightclubs and restaurants.  Why the service industry. It's the one sector that can positively and creatively use every aspect of the media marketing solutions we provide.

We honestly believe that EZ Media Bar is hands down the MOST comprehensive and cost effective way to marketing your bar, night-club, restaurant, or any brick and morter business for that matter.  We manage the online and electronic tools that become your most valuable marketing assets and, we keep them up-to-date and fresh on a daily, weekly, and monthly basis. It's like having a full-time, in-house Media Management team right at your fingertips … at a small fraction of the cost. Except that we're not really 'in-house', it only seems that way because we become an integral part of your team and family.

So here are the four distinct areas of media management we focus on:

- Web Management

- Amazing Print

- Marketing

- Social Media

Watch our presentation in the column to the right of this article (we've made it simple). Or page through our site to find all the services our Media Marketing Package provides.

We look forward to serving you.

Ryan Foresman

EZ Media Bar